Feb 23 2015

Keep Em’ Looking

Category: Marketing, Readerboard

How would you like the people in your town to help you advertise your business?

Sure you would!!! We all know that word of mouth advertising is the best advertising there is. Your readerboard can literally do this for you. I’m serious!  Imagine people all over town, at work, and in the stores, talking about you, even calling each other on the phone to talk about your business. Seriously, this can be done. It’s not hard and you can do it without spending a dime.

Most Readerboards have four rows for changeable copy messages, use three rows for a message of community interest and the last row for the $1.99 special of the week.

The secret is in the message.

What I’m talking about are the messages and specials on your Readerboard. Don’t laugh, your Readerboard can honestly become a Community Message Center. Businesses are almost always about themselves. All they ever have on their Readerboards are Special this, or Wednesday special that. What they should have on their Readerboards are messages of local interest with some special offer on the last line.

Here are some simple examples…

- Tell a joke on your reader board Monday thru Thursday with the punch line put up on Friday for the weekend. Remember to put your special at the bottom where it will get read all week long.

- Talk about the senior talent show and congratulate the winner. Keep that special at the bottom for everyone to read.

- Happy 4th Of July!,  Watch Fireworks In The Park 9PM (Keep that special at the bottom)

- Offer Bets and give away a prize to the first 20 winners!

- Thank Local Fire fighters for rescuing Suzie’s Cat

- Advertise the local art or car show



Whatever… Anything of local interest is of interest. Just always keep some worthwhile special on the bottom. The public will talk about your place, people will make it a point to come by just to see what you’re saying next, and I guarantee lots of people will stop in to say something about what you have up on your reader board. While there they’ll buy the special or something else. You’ll easily increase your sales without spending a dime.

Folks, this is NOT theory. I did this with our local hardware store and they honestly had people coming in just to talk about their sign. I heard about it all over town! You can do this and it makes a BIG difference! And it won’t cost you a dime…

Call us, we’re here to help.


  • WOW! 'A Picture is worth a thousand words,' and that's definitely true when you put a beautiful back lit sandwich on your readerboard. The package from NRS installed easily and looked great!

    Steve Travis, Senior Acct. Executive | Bill Hudson & Associates for McDonalds

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    Steve Lehmann | Dairy Queen, Newberg

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    Dave Mills | Store Manager, McDonald's

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    Carla Thomas, PC Marketing Coordinator | McDonald's, Orlando, FL

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    McDonald's #400

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    McDonald's #14463

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    Popeye's #482

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    Jeff Graves | Burger King #3501

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    Dairy Queen of Corpus Christi

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    Craig Shannon | Dairy Queen, Brighton, CO

  • Thanks so much for the great graphic. It really adds a new dimension to our reader-board. Our goal was to increase food sales and this really worked well. Our food sales increased over 30% during the time we had the graphic up. I don't see how we can go wrong. I've been in the DQ business for over 35 years and I think I have a good feel for what works and what doesn't. This one works!

    Craig Shannon | Dairy Queen, Brighton, CO

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    Carla Thomas, PC Marketing Coordinator | McDonald's, Orlando, FL

  • The day after we installed the [Marquee Graphics] kit, our sales jumped 224% and have stayed up. Within a week, our store owner came by because our store’s sales were the highest in our region. Upon seeing the Marquee Graphics kit, he promptly asked me to order for all the stores in our system. Now sales are up in every store! Thanks again for all of your help.

    Dave Mills, Store Manager | McDonald’s

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    Kathie Niven, Marketing Director | Arby’s

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    Waverly Florist

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    McDonald's, MN.