Blog

Feb 23 2015

Keep Em’ Looking

Category: Marketing, Readerboard

How would you like the people in your town to help you advertise your business?

Sure you would!!! We all know that word of mouth advertising is the best advertising there is. Your readerboard can literally do this for you. I’m serious!  Imagine people all over town, at work, and in the stores, talking about you, even calling each other on the phone to talk about your business. Seriously, this can be done. It’s not hard and you can do it without spending a dime.

Most Readerboards have four rows for changeable copy messages, use three rows for a message of community interest and the last row for the $1.99 special of the week.


The secret is in the message.

What I’m talking about are the messages and specials on your Readerboard. Don’t laugh, your Readerboard can honestly become a Community Message Center. Businesses are almost always about themselves. All they ever have on their Readerboards are Special this, or Wednesday special that. What they should have on their Readerboards are messages of local interest with some special offer on the last line.

Here are some simple examples…

- Tell a joke on your reader board Monday thru Thursday with the punch line put up on Friday for the weekend. Remember to put your special at the bottom where it will get read all week long.

- Talk about the senior talent show and congratulate the winner. Keep that special at the bottom for everyone to read.

- Happy 4th Of July!,  Watch Fireworks In The Park 9PM (Keep that special at the bottom)

- Offer Bets and give away a prize to the first 20 winners!

- Thank Local Fire fighters for rescuing Suzie’s Cat

- Advertise the local art or car show

- Tell Martha HAPPY BIRTHDAY

 

Whatever… Anything of local interest is of interest. Just always keep some worthwhile special on the bottom. The public will talk about your place, people will make it a point to come by just to see what you’re saying next, and I guarantee lots of people will stop in to say something about what you have up on your reader board. While there they’ll buy the special or something else. You’ll easily increase your sales without spending a dime.

Folks, this is NOT theory. I did this with our local hardware store and they honestly had people coming in just to talk about their sign. I heard about it all over town! You can do this and it makes a BIG difference! And it won’t cost you a dime…

Call us, we’re here to help.

Testimonials

  • WOW! 'A Picture is worth a thousand words,' and that's definitely true when you put a beautiful back lit sandwich on your readerboard. The package from NRS installed easily and looked great!

    Steve Travis, Senior Acct. Executive | Bill Hudson & Associates for McDonalds

  • Last month we sold over 12,000 Coney Island's compared to 3700 the year before in May. You guys are great!!!

    Steve Lehmann | Dairy Queen, Newberg

  • Our sales DOUBLED when we used these specialty panels over the regular black letters for this hamburger promotion.

    Dave Mills | Store Manager, McDonald's

  • The full color panels from National Readerboard were exactly what we needed. We saw an immediate increase in product movement. We got our order fast, they installed easily, and the customer service has been outstanding every time we place an order. We are very pleased and highly recommend buying your readerboard P.O.P.'s from NRS.

    Carla Thomas, PC Marketing Coordinator | McDonald's, Orlando, FL

  • This company is great to work with. I have never been disappointed!!

    McDonald's #400

  • My order was received a few days after I had ordered, exactly right and in great condition. My trust is with NRS. Thank you.

    McDonald's #14463

  • Thanks for the super fast service, keep up the good work!

    Popeye's #482

  • Thanks for your VERY QUICK service last week. There is another supplier closer to us, but their prices were much higher. They told me that I could get the letters for a discounted price if I pre-paid or ordered COD. They just didn't go after my business. Again, Thanks.

    Jeff Graves | Burger King #3501

  • Pam assisted me in my last order and she responded with order ASAP. Great customer service.

    Dairy Queen of Corpus Christi

  • I think you are great!

    Dairy Queen Pratt-MDQ

  • Hey, I thought I would let you know, our Brazier sales for August of this year (all food) are up 33% over last August. I'm sure that the Grillburger Marquee Graphic is pushing this.

    Craig Shannon | Dairy Queen, Brighton, CO

  • Thanks so much for the great graphic. It really adds a new dimension to our reader-board. Our goal was to increase food sales and this really worked well. Our food sales increased over 30% during the time we had the graphic up. I don't see how we can go wrong. I've been in the DQ business for over 35 years and I think I have a good feel for what works and what doesn't. This one works!

    Craig Shannon | Dairy Queen, Brighton, CO

  • I thought I would share with you how AWESOME the McGriddle panels look! They are the best yet! Our Osceola store was the first to install their panels on Wednesday the 25th. They normally are moving an average of 130 a day. However, on Friday the 27th, they sold a total of 348 McGriddle Sandwiches for breakfast! A record breaker for the region!

    Carla Thomas, PC Marketing Coordinator | McDonald's, Orlando, FL

  • The day after we installed the [Marquee Graphics] kit, our sales jumped 224% and have stayed up. Within a week, our store owner came by because our store’s sales were the highest in our region. Upon seeing the Marquee Graphics kit, he promptly asked me to order for all the stores in our system. Now sales are up in every store! Thanks again for all of your help.

    Dave Mills, Store Manager | McDonald’s

  • We needed to sustain our product line percentage of sales after media advertising. The marquee panels did a great job of keeping the message in front of consumers and help keep our product mix well above the previous percentages.

    Kathie Niven, Marketing Director | Arby’s

  • Thank you, very satisfied with prompt service & no minimum order and great price.

    Waverly Florist

  • I couldn't believe how fast we got our order.

    Wendy's, Knoxville, TN

  • The very best service I've found in 29 years!

    Taco John's Store #9515

  • You really stand by your promise of 100% satisfaction, I am extremely impressed, your company really stands out!

    Pastor | Hayes, VA

  • I feel your customer service is OUTSTANDING!

    McDonald's, MN.