Feb 17 2015

6 Ways to drive business using your Marquee Sign

Category: Marketing, Readerboard

Readerboards, also known as Marquees, have been around since the 1920’s and have been a very successful tool for communicating whatever it is you are offering to the public. Whether it features the name of the show playing, talks to the community, offers a special price on a product, informs the public you are taking applications, or introduces your New Featured Product, readerboards have been playing a valuable communication role for many years.

Funny Readerboard Sign

It is so important to make sure that your sign isn’t only getting the message across but that it is the right message. We see far too many signs with as much information crammed onto the readerboard as possible. Even worse are electronic signs with messages flashing by so fast that no one can read them, especially while driving by in traffic. Here are 6 ways to get your message read and drive up sales!

Send us your crazy ideas, things that have worked, or even failed. Send in a photo of your readerboard with your message and we’ll give you 15% OFF on your next order.

Talk to your community. Put up short simple messages of local interest. It doesn’t always have to be the next special. Tell Martha HAPPY BIRTHDAY, Congratulate the local High School Team, Thank the local Fire Dept., and then put your special on the bottom line to be read all week. This will work wonders…

Less Is More. Don’t try to cram so much information on your readerboard that no one can read it. Remember, most of your customers are passing by in excess of 30 mph and are glancing quickly at your message. Make it easy to understand.

Beware of abbreviations. In the age of LMAO and BRB it can be tempting to abbreviate on your readerboard. Be careful! Often abbreviations can be misunderstood or incomprehensible altogether. Without a secret decoder ring, no one can read your encrypted message.

Keep it Fresh. Even when you don’t have a special offer, put a local message up. Tell the community, Thank You for your business, tell someone Happy Anniversary, something to keep people reading your board so that when you do have an offer on your board, more people will read it.

Use Punctuation! Punctuation helps make your message more readable and easily understood.

Always Check Your Spelling. This could be the most important thing you do, we’ve seen some real doozies.

Use Humor. Whenever possible, use humor to grab your reader’s attention. Try a different joke every week with the punch line on the opposite side of your board. You will have them smiling before they ever walk into your store.

Ask a Question. Use your readerboard to ask a question with a prize inside for the right answers. This is an excellent way to increase foot traffic and transaction count. If they come inside, half the battle is already won. (sample photo here. I’d like to see one of Angles photos)

We look forward to hearing from you.

Patrick Case



  • WOW! 'A Picture is worth a thousand words,' and that's definitely true when you put a beautiful back lit sandwich on your readerboard. The package from NRS installed easily and looked great!

    Steve Travis, Senior Acct. Executive | Bill Hudson & Associates for McDonalds

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    Steve Lehmann | Dairy Queen, Newberg

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    Dave Mills | Store Manager, McDonald's

  • The full color panels from National Readerboard were exactly what we needed. We saw an immediate increase in product movement. We got our order fast, they installed easily, and the customer service has been outstanding every time we place an order. We are very pleased and highly recommend buying your readerboard P.O.P.'s from NRS.

    Carla Thomas, PC Marketing Coordinator | McDonald's, Orlando, FL

  • This company is great to work with. I have never been disappointed!!

    McDonald's #400

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    McDonald's #14463

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    Popeye's #482

  • Thanks for your VERY QUICK service last week. There is another supplier closer to us, but their prices were much higher. They told me that I could get the letters for a discounted price if I pre-paid or ordered COD. They just didn't go after my business. Again, Thanks.

    Jeff Graves | Burger King #3501

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    Dairy Queen of Corpus Christi

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    Dairy Queen Pratt-MDQ

  • Hey, I thought I would let you know, our Brazier sales for August of this year (all food) are up 33% over last August. I'm sure that the Grillburger Marquee Graphic is pushing this.

    Craig Shannon | Dairy Queen, Brighton, CO

  • Thanks so much for the great graphic. It really adds a new dimension to our reader-board. Our goal was to increase food sales and this really worked well. Our food sales increased over 30% during the time we had the graphic up. I don't see how we can go wrong. I've been in the DQ business for over 35 years and I think I have a good feel for what works and what doesn't. This one works!

    Craig Shannon | Dairy Queen, Brighton, CO

  • I thought I would share with you how AWESOME the McGriddle panels look! They are the best yet! Our Osceola store was the first to install their panels on Wednesday the 25th. They normally are moving an average of 130 a day. However, on Friday the 27th, they sold a total of 348 McGriddle Sandwiches for breakfast! A record breaker for the region!

    Carla Thomas, PC Marketing Coordinator | McDonald's, Orlando, FL

  • The day after we installed the [Marquee Graphics] kit, our sales jumped 224% and have stayed up. Within a week, our store owner came by because our store’s sales were the highest in our region. Upon seeing the Marquee Graphics kit, he promptly asked me to order for all the stores in our system. Now sales are up in every store! Thanks again for all of your help.

    Dave Mills, Store Manager | McDonald’s

  • We needed to sustain our product line percentage of sales after media advertising. The marquee panels did a great job of keeping the message in front of consumers and help keep our product mix well above the previous percentages.

    Kathie Niven, Marketing Director | Arby’s

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    Waverly Florist

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    Wendy's, Knoxville, TN

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    Taco John's Store #9515

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    Pastor | Hayes, VA

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    McDonald's, MN.