Blog

Mar 07 2015

When it comes to signage, less is more.

Category: How-To, Readerboard

I know, I know, you have a lot to say. Well, when it comes to readerboard messages, Less is More.

Seriously, the less you say, the more people will read it. I’m not saying create your message in code, what I am saying is Keep It Short and to the point.

Less on your sign is more

Short messages are easier to read and quicker to understand. The average passerby is traveling in traffic, paying attention to what’s going on around them, probably talking on their cell phone, (possibly even attempting to text. Lets hope not). They glance at your sign, just for an instant. If any part of your message grabs their attention, they look back to get the rest of the message.

You have only a split second to attract their attention. Then, once they look back to read the rest, the message has to be easy to read and understand or they will simply stop trying and at that point you get nothing, and neither do they. You both lose.

You may have the best "2 4 $1" kielbasa offer in town but if you clutter the message with the days of the week, the hours offered, and what desserts you have, no one will read it.


To accomplish this here are few easy things to remember.

Keep your message short, simple and to the point. - This enables the reader to easily understand your message

Don’t use broken, tape modified letters or multi color letters. - This can be distracting and confusing, making your message difficult to understand. Use punctuation

Punctuation helps make your message more readable and easy to understand. - Remember, if they can’t read it quickly or understand it, your sign may as well be blank.

Let us know what we can do to help you.

Testimonials

  • WOW! 'A Picture is worth a thousand words,' and that's definitely true when you put a beautiful back lit sandwich on your readerboard. The package from NRS installed easily and looked great!

    Steve Travis, Senior Acct. Executive | Bill Hudson & Associates for McDonalds

  • Last month we sold over 12,000 Coney Island's compared to 3700 the year before in May. You guys are great!!!

    Steve Lehmann | Dairy Queen, Newberg

  • Our sales DOUBLED when we used these specialty panels over the regular black letters for this hamburger promotion.

    Dave Mills | Store Manager, McDonald's

  • The full color panels from National Readerboard were exactly what we needed. We saw an immediate increase in product movement. We got our order fast, they installed easily, and the customer service has been outstanding every time we place an order. We are very pleased and highly recommend buying your readerboard P.O.P.'s from NRS.

    Carla Thomas, PC Marketing Coordinator | McDonald's, Orlando, FL

  • This company is great to work with. I have never been disappointed!!

    McDonald's #400

  • My order was received a few days after I had ordered, exactly right and in great condition. My trust is with NRS. Thank you.

    McDonald's #14463

  • Thanks for the super fast service, keep up the good work!

    Popeye's #482

  • Thanks for your VERY QUICK service last week. There is another supplier closer to us, but their prices were much higher. They told me that I could get the letters for a discounted price if I pre-paid or ordered COD. They just didn't go after my business. Again, Thanks.

    Jeff Graves | Burger King #3501

  • Pam assisted me in my last order and she responded with order ASAP. Great customer service.

    Dairy Queen of Corpus Christi

  • I think you are great!

    Dairy Queen Pratt-MDQ

  • Hey, I thought I would let you know, our Brazier sales for August of this year (all food) are up 33% over last August. I'm sure that the Grillburger Marquee Graphic is pushing this.

    Craig Shannon | Dairy Queen, Brighton, CO

  • Thanks so much for the great graphic. It really adds a new dimension to our reader-board. Our goal was to increase food sales and this really worked well. Our food sales increased over 30% during the time we had the graphic up. I don't see how we can go wrong. I've been in the DQ business for over 35 years and I think I have a good feel for what works and what doesn't. This one works!

    Craig Shannon | Dairy Queen, Brighton, CO

  • I thought I would share with you how AWESOME the McGriddle panels look! They are the best yet! Our Osceola store was the first to install their panels on Wednesday the 25th. They normally are moving an average of 130 a day. However, on Friday the 27th, they sold a total of 348 McGriddle Sandwiches for breakfast! A record breaker for the region!

    Carla Thomas, PC Marketing Coordinator | McDonald's, Orlando, FL

  • The day after we installed the [Marquee Graphics] kit, our sales jumped 224% and have stayed up. Within a week, our store owner came by because our store’s sales were the highest in our region. Upon seeing the Marquee Graphics kit, he promptly asked me to order for all the stores in our system. Now sales are up in every store! Thanks again for all of your help.

    Dave Mills, Store Manager | McDonald’s

  • We needed to sustain our product line percentage of sales after media advertising. The marquee panels did a great job of keeping the message in front of consumers and help keep our product mix well above the previous percentages.

    Kathie Niven, Marketing Director | Arby’s

  • Thank you, very satisfied with prompt service & no minimum order and great price.

    Waverly Florist

  • I couldn't believe how fast we got our order.

    Wendy's, Knoxville, TN

  • The very best service I've found in 29 years!

    Taco John's Store #9515

  • You really stand by your promise of 100% satisfaction, I am extremely impressed, your company really stands out!

    Pastor | Hayes, VA

  • I feel your customer service is OUTSTANDING!

    McDonald's, MN.