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When it comes to signage, less is more.

Posted by Patrick Case on

I know, I know, you have a lot to say. Well, when it comes to readerboard messages, Less is More.

Seriously, the less you say, the more people will read it. I’m not saying create your message in code, what I am saying is Keep It Short and to the point.

Less on your sign is more

Short messages are easier to read and quicker to understand. The average passerby is traveling in traffic, paying attention to what’s going on around them, probably talking on their cell phone, (possibly even attempting to text. Lets hope not). They glance at your sign, just for an instant. If any part of your message grabs their attention, they look back to get the rest of the message.

You have only a split second to attract their attention. Then, once they look back to read the rest, the message has to be easy to read and understand or they will simply stop trying and at that point you get nothing, and neither do they. You both lose.

You may have the best "2 4 $1" kielbasa offer in town but if you clutter the message with the days of the week, the hours offered, and what desserts you have, no one will read it.

To accomplish this here are few easy things to remember.

Keep your message short, simple and to the point. - This enables the reader to easily understand your message

Don’t use broken, tape modified letters or multi color letters. - This can be distracting and confusing, making your message difficult to understand. Use punctuation

Punctuation helps make your message more readable and easy to understand. - Remember, if they can’t read it quickly or understand it, your sign may as well be blank.

Let us know what we can do to help you.

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