Jan 19 2015

Sick of the Ice and Snow?

Snow and ice are tough on your sign
Sick of your Sign Letters freezing in the track, taking an hour in the freezing cold to change that sign message???

We have some solutions for you.

First of all, keep this in mind. If it takes more than 15 minutes to change your readerboard message, something is wrong and we can help.

Lets start off with the most obvious, the Suction Cup on your Letter Changer Pole. It seems no one ever thinks to change this item. Its rubber, it wears out, gets stiff and needs to be replaced about every other year.

If your suction cup is in good shape, the battle is more than half over. When your suction cup is worn out, it won’t hold the letters, your staff starts hitting your sign harder and harder trying to get it to stick. They are beating a $1500 sign face with a $26 suction cup. GET A NEW CUP!

Gemini sign letters are specially designed for ice and snow

Your Letters ever freeze into the tracking? Get Gemini Letters! Gemini Letters have small tabs on the bottom to hold the letter up just a little bit to help keep the bottom of the letter from freezing to the track. With only two small contact points, the letters are far less likely to freeze in place.

Next, get organized, get a letter storage cabinet. (Or make one) Using a Letter Storage Cabinet protects your letters from damage and keeps them organized so its fast and easy to find the letters you need for your message.

Folks, we’re not here to sell you more junk you don’t need… We actually go out of our way to help you make that readerboard do all it can for you. Your readerboard is the most powerful form of advertising you have. Plus, its cheap to use!

What to change your business? Change your message!

You can increase your sales TODAY without spending a dime! That’s right, you don’t have to spend any money. You already have the letters, You already have the sign! The trick is in the message.

The last trick to help you change your message in the cold weather is to take a piece of cardboard with you. With the ground frozen and your plastic letters super cold, the cardboard gives you a clean place to place letters before they go up and a good softer surface for the letters to be removed. This simple trick will greatly help reduce braking and scratching. We’re here to help any way we can, call us any time you have questions or we can help in any way. We appreciate your business and just let us know how we can help.

Let us know how we can help you with your sign.

Patrick Case


  • WOW! 'A Picture is worth a thousand words,' and that's definitely true when you put a beautiful back lit sandwich on your readerboard. The package from NRS installed easily and looked great!

    Steve Travis, Senior Acct. Executive | Bill Hudson & Associates for McDonalds

  • Last month we sold over 12,000 Coney Island's compared to 3700 the year before in May. You guys are great!!!

    Steve Lehmann | Dairy Queen, Newberg

  • Our sales DOUBLED when we used these specialty panels over the regular black letters for this hamburger promotion.

    Dave Mills | Store Manager, McDonald's

  • The full color panels from National Readerboard were exactly what we needed. We saw an immediate increase in product movement. We got our order fast, they installed easily, and the customer service has been outstanding every time we place an order. We are very pleased and highly recommend buying your readerboard P.O.P.'s from NRS.

    Carla Thomas, PC Marketing Coordinator | McDonald's, Orlando, FL

  • This company is great to work with. I have never been disappointed!!

    McDonald's #400

  • My order was received a few days after I had ordered, exactly right and in great condition. My trust is with NRS. Thank you.

    McDonald's #14463

  • Thanks for the super fast service, keep up the good work!

    Popeye's #482

  • Thanks for your VERY QUICK service last week. There is another supplier closer to us, but their prices were much higher. They told me that I could get the letters for a discounted price if I pre-paid or ordered COD. They just didn't go after my business. Again, Thanks.

    Jeff Graves | Burger King #3501

  • Pam assisted me in my last order and she responded with order ASAP. Great customer service.

    Dairy Queen of Corpus Christi

  • I think you are great!

    Dairy Queen Pratt-MDQ

  • Hey, I thought I would let you know, our Brazier sales for August of this year (all food) are up 33% over last August. I'm sure that the Grillburger Marquee Graphic is pushing this.

    Craig Shannon | Dairy Queen, Brighton, CO

  • Thanks so much for the great graphic. It really adds a new dimension to our reader-board. Our goal was to increase food sales and this really worked well. Our food sales increased over 30% during the time we had the graphic up. I don't see how we can go wrong. I've been in the DQ business for over 35 years and I think I have a good feel for what works and what doesn't. This one works!

    Craig Shannon | Dairy Queen, Brighton, CO

  • I thought I would share with you how AWESOME the McGriddle panels look! They are the best yet! Our Osceola store was the first to install their panels on Wednesday the 25th. They normally are moving an average of 130 a day. However, on Friday the 27th, they sold a total of 348 McGriddle Sandwiches for breakfast! A record breaker for the region!

    Carla Thomas, PC Marketing Coordinator | McDonald's, Orlando, FL

  • The day after we installed the [Marquee Graphics] kit, our sales jumped 224% and have stayed up. Within a week, our store owner came by because our store’s sales were the highest in our region. Upon seeing the Marquee Graphics kit, he promptly asked me to order for all the stores in our system. Now sales are up in every store! Thanks again for all of your help.

    Dave Mills, Store Manager | McDonald’s

  • We needed to sustain our product line percentage of sales after media advertising. The marquee panels did a great job of keeping the message in front of consumers and help keep our product mix well above the previous percentages.

    Kathie Niven, Marketing Director | Arby’s

  • Thank you, very satisfied with prompt service & no minimum order and great price.

    Waverly Florist

  • I couldn't believe how fast we got our order.

    Wendy's, Knoxville, TN

  • The very best service I've found in 29 years!

    Taco John's Store #9515

  • You really stand by your promise of 100% satisfaction, I am extremely impressed, your company really stands out!

    Pastor | Hayes, VA

  • I feel your customer service is OUTSTANDING!

    McDonald's, MN.