Blog

Jan 12 2015

How to Not Break your Readerboard (Hint: It's cheap insurance)

Suction Cups!!! Trust Me…

Worn out suction cups are the #1 cause of broken letters, poles, tracking and even your sign face itself.

Your Readerboard is one of the most powerful marketing tools your business has and keeping it in good working condition is very important. Not just for its appearance but for your business’ curb appeal and your store’s sales.

Keep in mind, the public judges everything from the quality of your products or food, to how clean your bathrooms are, simply by the curb appeal and appearance of your signage. But, we all know there are certain times of year, like now cause it’s freezing outside, where your sign just takes a beating. Literally.

You can tell your suction cup is ready to be replaced when it has small cracks anywhere on the cup, has become stiff, or is frequently dropping your sign letters.

The #1 most important thing to remember in order to Not Break your Readerboard is the suction cup on your Letter Changer Pole. And for those of you that don’t need to use a pole to put letters on your Readerboard, be thankful!

Suction Cups are something that no one really looks at. I mean, come on, its black, its round, what? Well, here’s the what. Your suction cup is only good for about 18 months, two years tops, and it needs to be replaced. It may look fine but it’s not holding the letters well. It has gotten stiff and may have tiny cracks that you don’t even notice. And, in this cold weather, it simply cannot do its job anymore.

I’ve said it before and I’m going to say it again…Worn out suction cups are the #1 cause of broken letters, broken poles, tracking and, especially in this cold climate, broken sign faces themselves.


 

It’s cheap insurance to replace your suction cup frequently. Look at it this way, your staff is beating a $1,500 sign face with a $26 suction cup.Do yourself a favor, get a new cup!

 


When your suction cup isn’t working properly, your staff will start beating the face of your sign harder and harder, trying to get the sign letters off. When this happens, it can crack the face, break the tracking that holds the letters, bend or break the pole and destroy your letters. Replacing is certain to save time and make you more money!

Remember this: If it takes more than 15 minutes to change the message on your Readerboard, something is wrong…

Let us know how we can help you with your sign.

Sincerely,
Patrick Case
President

Testimonials

  • WOW! 'A Picture is worth a thousand words,' and that's definitely true when you put a beautiful back lit sandwich on your readerboard. The package from NRS installed easily and looked great!

    Steve Travis, Senior Acct. Executive | Bill Hudson & Associates for McDonalds

  • Last month we sold over 12,000 Coney Island's compared to 3700 the year before in May. You guys are great!!!

    Steve Lehmann | Dairy Queen, Newberg

  • Our sales DOUBLED when we used these specialty panels over the regular black letters for this hamburger promotion.

    Dave Mills | Store Manager, McDonald's

  • The full color panels from National Readerboard were exactly what we needed. We saw an immediate increase in product movement. We got our order fast, they installed easily, and the customer service has been outstanding every time we place an order. We are very pleased and highly recommend buying your readerboard P.O.P.'s from NRS.

    Carla Thomas, PC Marketing Coordinator | McDonald's, Orlando, FL

  • This company is great to work with. I have never been disappointed!!

    McDonald's #400

  • My order was received a few days after I had ordered, exactly right and in great condition. My trust is with NRS. Thank you.

    McDonald's #14463

  • Thanks for the super fast service, keep up the good work!

    Popeye's #482

  • Thanks for your VERY QUICK service last week. There is another supplier closer to us, but their prices were much higher. They told me that I could get the letters for a discounted price if I pre-paid or ordered COD. They just didn't go after my business. Again, Thanks.

    Jeff Graves | Burger King #3501

  • Pam assisted me in my last order and she responded with order ASAP. Great customer service.

    Dairy Queen of Corpus Christi

  • I think you are great!

    Dairy Queen Pratt-MDQ

  • Hey, I thought I would let you know, our Brazier sales for August of this year (all food) are up 33% over last August. I'm sure that the Grillburger Marquee Graphic is pushing this.

    Craig Shannon | Dairy Queen, Brighton, CO

  • Thanks so much for the great graphic. It really adds a new dimension to our reader-board. Our goal was to increase food sales and this really worked well. Our food sales increased over 30% during the time we had the graphic up. I don't see how we can go wrong. I've been in the DQ business for over 35 years and I think I have a good feel for what works and what doesn't. This one works!

    Craig Shannon | Dairy Queen, Brighton, CO

  • I thought I would share with you how AWESOME the McGriddle panels look! They are the best yet! Our Osceola store was the first to install their panels on Wednesday the 25th. They normally are moving an average of 130 a day. However, on Friday the 27th, they sold a total of 348 McGriddle Sandwiches for breakfast! A record breaker for the region!

    Carla Thomas, PC Marketing Coordinator | McDonald's, Orlando, FL

  • The day after we installed the [Marquee Graphics] kit, our sales jumped 224% and have stayed up. Within a week, our store owner came by because our store’s sales were the highest in our region. Upon seeing the Marquee Graphics kit, he promptly asked me to order for all the stores in our system. Now sales are up in every store! Thanks again for all of your help.

    Dave Mills, Store Manager | McDonald’s

  • We needed to sustain our product line percentage of sales after media advertising. The marquee panels did a great job of keeping the message in front of consumers and help keep our product mix well above the previous percentages.

    Kathie Niven, Marketing Director | Arby’s

  • Thank you, very satisfied with prompt service & no minimum order and great price.

    Waverly Florist

  • I couldn't believe how fast we got our order.

    Wendy's, Knoxville, TN

  • The very best service I've found in 29 years!

    Taco John's Store #9515

  • You really stand by your promise of 100% satisfaction, I am extremely impressed, your company really stands out!

    Pastor | Hayes, VA

  • I feel your customer service is OUTSTANDING!

    McDonald's, MN.