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1. |
Keep
your readerboard professional and easy to read. |
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2. |
Keep
your message fresh. Change your message at least once a week
to keep the public's interest. |
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3. |
Use
punctuation. It helps the readability of your message. |
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4. |
Less
is more. Keep your message simple. People are passing by at
an average of 30 to 40 mph. |
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5. |
Do
not use abbreviations if they can be avoided. Most people will
not understand them. |
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6. |
When
you don't have a special, put up a general message of interest
or a simple "thank you for your business" message. |
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7. |
Give
your message personality: Smiling Faces Shop Here.
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